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Regional
regional exclusivity
Agents enjoy exclusive rights within the agreed area, and the brand shall not directly sell or authorize other agents in the area to avoid internal competition.
Liability and rights binding
Agents are required to meet agreed sales targets and enjoy regional profit sharing, brand usage rights, and market support (e.g. training, advertising resources).
Flexible forms of collaboration
Sole agency: a single agent monopolizes the regional market.
Non-exclusive agency: Brands can license multiple agencies, but usually divide their market segments (e.g. by channel, customer type).
General agent and sub-agent: The general agent is responsible for the overall area and can develop sub-agents.
Applicable industries
Fast-moving consumer goods: such as beverages and daily chemical products, rely on channel coverage and end point penetration.
Industrial products, such as machinery and equipment, require localized services and technical support.
Services, such as education and logistics, require the ability to integrate local resources.
Emerging fields such as cross-border e-commerce and new energy need to capture the market quickly.
Technical features:
Agents enjoy exclusive rights within the agreed area, and the brand shall not directly sell or authorize other agents in the area to avoid internal competition.
Equity binding:
Agents are required to meet agreed sales targets and enjoy a share of profits within the region.
Form of cooperation:
Brands can license multiple agents, but they are usually divided into market segments.
Agent generation:
The general agent is responsible for the overall region, and can develop sub-agents, machinery, equipment, and raw materials, requiring localized services and technical support.
Advantage analysis:
Share inventory, logistics and labor costs through distributors.
Rapid expansion:
Utilize the agent's local resources (contacts, channels) to accelerate market penetration.
Core Business:
The brand focuses on Product Research & Development and Brand Management, and the agent is responsible for implementation.
Profit margin:
Obtain all-round support from brand training, advertising, and technology.
